Bhagavata Purana 6.2.11
Srimad Bhagavatam · 2 · Verse 11
bhagavata-puranaskandha-6adhyaya-2
Sanskrit Original
न निष्कृतैरुदितैर्ब्रह्मवादिभि- स्तथा विशुद्ध्यत्यघवान् व्रतादिभि: । यथा हरेर्नामपदैरुदाहृतै- स्तदुत्तमश्लोकगुणोपलम्भकम् ॥ ११ ॥
na niṣkṛtair uditair brahma-vādibhis tathā viśuddhyaty aghavān vratādibhiḥ yathā harer nāma-padair udāhṛtais tad uttamaśloka-guṇopalambhakam
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By following the Vedic ritualistic ceremonies or undergoing atonement, sinful men do not become as purified as by chanting once the holy name of Lord Hari. Although ritualistic atonement may free one from sinful reactions, it does not awaken devotional service, unlike the chanting of the Lord’s names, which reminds one of the Lord’s fame, qualities, attributes, pastimes and paraphernalia.