Bhagavata Purana 6.16.57
Srimad Bhagavatam · 16 · Verse 57
bhagavata-puranaskandha-6adhyaya-16
Sanskrit Original
यदेतद्विस्मृतं पुंसो मद्भावं भिन्नमात्मन: । तत: संसार एतस्य देहाद्देहो मृतेर्मृति: ॥ ५७ ॥
yad etad vismṛtaṁ puṁso mad-bhāvaṁ bhinnam ātmanaḥ tataḥ saṁsāra etasya dehād deho mṛter mṛtiḥ
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When a living entity, thinking himself different from Me, forgets his spiritual identity of qualitative oneness with Me in eternity, knowledge and bliss, his material, conditional life begins. In other words, instead of identifying his interest with Mine, he becomes interested in his bodily expansions like his wife, children and material possessions. In this way, by the influence of his actions, one body comes from another, and after one death, another death takes place.