Bhagavata Purana 4.14.24
Srimad Bhagavatam · 14 · Verse 24
bhagavata-puranaskandha-4adhyaya-14
Sanskrit Original
अवजानन्त्यमी मूढा नृपरूपिणमीश्वरम् । नानुविन्दन्ति ते भद्रमिह लोके परत्र च ॥ २४ ॥
avajānanty amī mūḍhā nṛpa-rūpiṇam īśvaram nānuvindanti te bhadram iha loke paratra ca
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Those who, out of gross ignorance, do not worship the king, who is actually the Supreme Personality of Godhead, experience happiness neither in this world nor in the world after death.