Bhagavata Purana 12.10.29
Srimad Bhagavatam · 10 · Verse 29
bhagavata-puranaskandha-12adhyaya-10
Sanskrit Original
धर्मं ग्राहयितुं प्राय: प्रवक्तारश्च देहिनाम् । आचरन्त्यनुमोदन्ते क्रियमाणं स्तुवन्ति च ॥ २९ ॥
dharmaṁ grāhayituṁ prāyaḥ pravaktāraś ca dehinām ācaranty anumodante kriyamāṇaṁ stuvanti ca
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Generally it is to induce embodied souls to accept religious principles that the authorized teachers of religion exhibit ideal behavior while encouraging and praising the proper behavior of others.