Ulūka said: Formerly, there was a righteous king known as Bhuvaneśa. He performed a thousand horse-sacrifices and ten thousand Vājapeyas. That king gifted away millions and crores of cows, gold pieces, clothes, chariots, elephants, horses and virgins to brahmins. He ruled over the earth making people in his kingdom sing in praise of himself and preventing from singing about others. He proclaimed thus:—“If any one sings in praise of Viṣṇu or anyone else, he will be killed by me. The great Being is worthy of being worshipped by the Vedas. May women sing about me, perpetually and everywhere. May the bards sing only about me.”