3.23 If I, the Lord of all, whose will is always true, whose sport consists in creation, sustentation and dissolution of universe at My will, even though I am born at My pleasure as a man to help the world - if, I thus incarnating in the family of Vasudeva who is the foremost among virtuous men, did not contine to work unwearied at all times suitable to that family, then, these men with incomplete knowledge would follow My path, thinking that the way adopted by the son of virtuous Vasudeva alone is the real way. And in place of winning the self, they would go to Naraka because of their failure to do what ought to be done and also because of the sin arising from non-performance of duty.