Bhagavata Purana 7.7.38
Srimad Bhagavatam · 7 · Verse 38
bhagavata-puranaskandha-7adhyaya-7
Sanskrit Original
कोऽतिप्रयासोऽसुरबालका हरे- रुपासने स्वे हृदि छिद्रवत् सत: । स्वस्यात्मन: सख्युरशेषदेहिनां सामान्यत: किं विषयोपपादनै: ॥ ३८ ॥
ko ’ti-prayāso ’sura-bālakā harer upāsane sve hṛdi chidravat sataḥ svasyātmanaḥ sakhyur aśeṣa-dehināṁ sāmānyataḥ kiṁ viṣayopapādanaiḥ
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O my friends, sons of the asuras, the Supreme Personality of Godhead in His Supersoul feature always exists within the cores of the hearts of all living entities. Indeed, He is the well-wisher and friend of all living entities, and there is no difficulty in worshiping the Lord. Why, then, should people not engage in His devotional service? Why are they so addicted to unnecessarily producing artificial paraphernalia for sense gratification?