Bhagavata Purana 7.13.28
Srimad Bhagavatam · 13 · Verse 28
bhagavata-puranaskandha-7adhyaya-13
Sanskrit Original
इत्येतदात्मन: स्वार्थं सन्तं विस्मृत्य वै पुमान् । विचित्रामसति द्वैते घोरामाप्नोति संसृतिम् ॥ २८ ॥
ity etad ātmanaḥ svārthaṁ santaṁ vismṛtya vai pumān vicitrām asati dvaite ghorām āpnoti saṁsṛtim
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In this way the conditioned soul living within the body forgets his self-interest because he identifies himself with the body. Because the body is material, his natural tendency is to be attracted by the varieties of the material world. Thus the living entity suffers the miseries of material existence.