Bhagavata Purana 3.9.42
Srimad Bhagavatam · 9 · Verse 42
bhagavata-puranaskandha-3adhyaya-9
Sanskrit Original
अहमात्माऽऽत्मनां धातः प्रेष्ठः सन् प्रेयसामपि। अतो मयि रतिं कुर्याद्देहादिर्यत्कृते प्रियः
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I, the supreme self of all beings, am the dearest of all that is loved. Therefore, one should develop affection for Me, for the sake of the body and others.