Bhagavata Purana 11.22.39
Srimad Bhagavatam · 22 · Verse 39
bhagavata-puranaskandha-11adhyaya-22
Sanskrit Original
विषयाभिनिवेशेन नात्मानं यत् स्मरेत् पुन: । जन्तोर्वै कस्यचिद्धेतोर्मृत्युरत्यन्तविस्मृति: ॥ ३९ ॥
viṣayābhiniveśena nātmānaṁ yat smaret punaḥ jantor vai kasyacid dhetor mṛtyur atyanta-vismṛtiḥ
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When the living entity passes from the present body to the next body, which is created by his own karma, he becomes absorbed in the pleasurable and painful sensations of the new body and completely forgets the experience of the previous body. This total forgetfulness of one’s previous material identity, which comes about for one reason or another, is called death.