Bhagavata Purana 11.21.23
Srimad Bhagavatam · 21 · Verse 23
bhagavata-puranaskandha-11adhyaya-21
Sanskrit Original
फलश्रुतिरियं नृणां न श्रेयो रोचनं परम् । श्रेयोविवक्षया प्रोक्तं यथा भैषज्यरोचनम् ॥ २३ ॥
phala-śrutir iyaṁ nṝṇāṁ na śreyo rocanaṁ param śreyo-vivakṣayā proktaṁ yathā bhaiṣajya-rocanam
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Those statements of scripture promising fruitive rewards do not prescribe the ultimate good for men but are merely enticements for executing beneficial religious duties, like promises of candy spoken to induce a child to take beneficial medicine.