Bhagavata Purana 10.32.20
Srimad Bhagavatam · 32 · Verse 20
bhagavata-puranaskandha-10adhyaya-32
Sanskrit Original
नाहं तु सख्यो भजतोऽपि जन्तून् भजाम्यमीषामनुवृत्तिवृत्तये । यथाधनो लब्धधने विनष्टे तच्चिन्तयान्यन्निभृतो न वेद ॥ २० ॥
nāhaṁ tu sakhyo bhajato ’pi jantūn bhajāmy amīṣām anuvṛtti-vṛttaye yathādhano labdha-dhane vinaṣṭe tac-cintayānyan nibhṛto na veda
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But the reason I do not immediately reciprocate the affection of living beings even when they worship Me, O gopīs, is that I want to intensify their loving devotion. They then become like a poor man who has gained some wealth and then lost it, and who thus becomes so anxious about it that he can think of nothing else.